Political want to influence the public domain

Political communication is an interactive process of transferring
information through media between politicians and voters. In this
interactivity, information is transmitted from politicians to voters and from
voters to politicians. The main purpose of political communication is to
persuade the target group and direct it to the desired voting behavior. Government,
political parties, non-governmental organizations, pressure groups,
environmental groups and the actors of the different forms that want to
influence the public domain can take part in the political communication
processes. Along with new communication technologies, changes in the nature of
communication affect the application areas of political communication.